Next-Gen Digital Marketing

Facebook ads

Over 2 billion people are on Facebook and you can almost guarantee that your target customer is on there using it waiting for you to advertise to them. The Facebook Ad platform uses a highly targeted system that can pinpoint your customer to their likes, age and location

WHAT WE MANAGE WITH YOUR ACCOUNT

LEAD GENERATION

Facebook Lead Ads were first launched in 2015 and they are one of the most efficient ways to generate leads. Relinquishing the need for a landing page, lead ads allow you to keep the user on Facebook whilst obtaining important information such as their name, email address and phone number.

Most importantly, you can also qualify leads through the use of custom questions so they are great for service based businesses who want to find out more information about potential customers before they pick up the phone and speak to them.

Here at Next Gen Digital Marketing, we can help you create a lead generation campaign that is designed to reach people at the right time across any device including mobile.

INSTAGRAM ADS

Only a few of the many benefits of advertising on Instagram include driving awareness, increasing customers and the ability to share your story amongst a highly engaged audience.

With the same targeting abilities as Facebook, Instagram has infinite potential to grow your business. Stats have proven 60% of people learn about a product or service on Instagram and 75% take action after being inspired by a post/advert.. As well as this, the engagement on Instagram is record breaking, with billions of stories watched and posts liked every day, yours could be next. Did you know, one third of the most viewed stories on Instagram come from businesses?

Instagram’s ability to target in such detail and engage such volume is a true benefit to any small business and with Instagram’s 2019 ad revenue predicted to be over $10 billions, right now is the perfect time to take advantage of this platform for your Small Business!

MESSENGER

With over one billion active users every month, Facebook Messenger has become an integral part of Social Networking. With so many people using the app, it was only a matter of time before Facebook introduced a way for businesses to capitalise on this audience and start to generate revenue.

So how can Messenger help your Business?

Well it all starts with your customers. Here’s a couple of ways we can help you take advantage of Facebook Messenger;

Generate Leads – Start conversations directly in Messenger to learn more about potential customers using predetermined questions.

Nurture Potential Customers – Drive people to relevant pages on your website or answering frequently asked questions with automated responses.

Increase Sales – Show potential customers images or videos to help them learn more about your products or services.

Plus, the great thing about Messenger is it offers a much more personalised approach to marketing due to its conversational nature. In fact, Messenger is outperforming Email by far with an incredible 80% open rate and a 40% increase in click through rates on average.

MANAGEMENT, TESTING AND OPTIMISATION

Dynamic Product Ads are one of the most powerful ways for E-Commerce brands to drive revenue and increase their ROAS (Return On Advertising Spend).

If you’ve ever been on a website like Amazon, viewed a product and then went back on to Facebook, you will almost immediately see the exact product you were looking at as part of a Dynamic Product Ad.

With this type of campaign, not only do you benefit from the ability to personalise your adverts and remind people of items which they have not yet purchased but you can also draw further revenue from customers by targeting them with products that are similar to what they’ve already viewed/purchased.