RESEARCH AND PLANNING
In this first stage, your appointed account manager will speak with you to gain a better understanding of your customers and your business and therefore outline your objectives from this platform.
From here, we will begin conducting research into your target audience to see how we can reach them most effectively. We begin to establish keywords relevant to your business whilst also gaining a better understanding of any negative keywords as well. This allows us to create a campaign that is better targeted to your desired audience. With further research into your competitors and their approach to marketing, we put together a winning strategy that will allow us to find your desired customers and exhibit your adverts for your products or services.